Product Growth
Launch your AM product and expand reach with a targeted custom strategy tailored to your business.
Our Approach
Tech
Evaluation ⇢
- Evaluate core technology
- Undergo IP portfolio reviews
Process
Economics ⇢
- Create custom process economic models
- Benchmark industry peers
Technology & Product Roadmaps ⇢
- Prioritize tech development
- Create product maps
- Develop business concepts
- Identify discriminating capabilities
Thought Leadership & Storytelling ⇢
- Gather data for market positioning
- Author Technical Marketing articles
CLIENT SUCCESS STORY
Launch Strategy
Aurora Labs
Aurora Labs, a publicly traded startup company, was developing an industrial scale 3D printer to increase productivity. TBGA provided an independent assessment to build shareholder confidence and steer the group towards a successful product launch.
Background
The impact of COVID-19 and other factors led Aurora Labs to pause broad marketing efforts and focus on a 12-month milestone-based technology development plan towards proving commercial readiness. As part of the plan, The Barnes Global Advisors engaged as a third party reviewer to challenge and/or validate the technology.
Approach
Tech Assessment:
TBGA conducted a comprehensive analysis
of the entire suite of technologies under development.
Process Economics:
TBGA used its proprietary Process
Economic Models to create a $/kg estimate of the
process and compare it to existing L-PBF machines and
other traditional manufacturing methods.
Go-To-Market Strategy:
TBGA supported Aurora Labs' go-to-market strategy with
industry sector assessments and applications suited to
their technology strengths. Strength evaluation included insights
against potential collaborators and partners.
Solution
Aurora Labs completed its 12-month technology development plan and gained market confidence with an independent technology assessment. TBGA remains a trusted partner as they continue their industrialization and market launch.
